It is part of the fur factory farming industry's marketing campaign to denigrate faux fur. In response we provide stakeholders of the textile industry and fashion designers facts and documented information not related by the fur lobby.
All information spread here are documented by journalists. They are reliable and have more value than studies commissioned by the industry. Indeed, studies created by industrials are brought to the general public with the goal to keep the business alive, not to inform on an equitable basis.
