It is part of the fur factory farming industry's marketing campaign to denigrate faux fur. In response we provide stakeholders of the textile industry and fashion designers facts and documented information not related by the fur lobby.
All information spread here are documented by journalists. They are reliable and have more value than studies commissioned by the industry. Indeed, studies created by industrials are brought to the general public with the goal to keep the business alive, not to inform on an equitable basis.
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |
News room
August 2018
Martin Bady's sponsored collection
Martin Bady is a student from the Paris school IFM.
We have helped him in his use of faux fur for his EMPIRE collection.
Look the teaser here.
may 2018
Kim Kardashian a fan of faux fur
march 2018
Faux fur sold as real
october 2017
Dynasty's costume designer confirms 100% faux fur wardrobe
Dynasty is back ! Read what Meredith has to say about working with faux fur here.
september 2017
Faux is the new fur
New study reveals searches for "fur" have decreased 40% while searches for "faux fur" have risen 17%
august 2017
VOGUE Paris supports the FAUX fur trend
december 2016
Meet the British Queen of faux fur
june 2016
Selana Gomez and Louis Vuitton
may 2016
We wrote to Sir Giorgio Armani
We wrote a message to Sir Armani in order to thank him for his decision to go "fur free" and corrected the misleading facts provided by the (real) fur industry
march 2016
Faux fur among biggest trend for winter 2016
According to trend forecast form buying office Directives West, Faux fur is one of the biggest trend for next winter