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Setting the record straight : faux is not green...

but faux is greener !

Faux is greener but what about petrol ?

We don't leave in a petroleum-free world. Unless you live in a yurt, grow your own food and whistle for entertainment, everything around us is made out of oil. It is what plastic is derived from, it is what synthetic fabrics are made from. Even if you don’t own a car yourself, it is what’s used to deliever and package your food. It is used to make your laptop or your mobile or your TV and the equipment the programs you watch are recorded. We don't blindly support the use of faux fur, but regarding on both ethical and environmental aspects, faux fur has to be promoted.

According to the french institute of research and development (IRD), plastic pollution killed 1.5 millions animals in 2013. this is bad and initiatives need to be developed to recycle plastic, and develop smarter materials.

In that same year 150 millions animals were killed for fashion. (4 animals / second)


Reducing greenhouses gases...

To minimize greenhouses gases, it is much more efficient to reduce our animal use in priority than to simply try to reduce the amount of fossil fuels we use. The lifespan of animals raised to be killed is one year so a sharp reduction in animal use would lead to almost immediate drops in methane emissions. On the other hand, the lifespan of a gas-guzzling industry is decades. Earthsave International explains clearly : 

Even if cheap zero-emission fuel sources were available today, they would take many years to build and slowly replace the massive infrastructure our economy depends upon today. Similarly, unlike carbon dioxyde which can remain in the air for more

than a century, methane cycles out of the athmosphere in less than 8 years, so that lower methane emissions would quickly translate to significant cooling of the earth.


On the opposite of fur farming, which "creates" animals, faux fur production only uses something already existing : a byproduct. From this perspective, faux fur is not an environmental issue.

Last but not least, the faux fur production is not linked to cases of animal cruelty. Several studies and unannounced visits in fur farms conducted by NGOs have shown the constant ethical issue of factory farming of animals in wire mesh small cages.

We do not support intensive farming

Fashion needs to stay positive and fun.

In our modern civilization the question of animal rights is increasingly important. We think that Intensive farming is one of the worst form of animal exploitation on earth. Faux fur do not support the idea of factory farming. Regardless of our eating habits, the simple act of not using real fur is the greatest thing to do to reduce our impact on animals and nature in general.

Animals like mink or foxes need to express the same behaviors as in the wild. Based on science even when provided objects for entertainment, studies have shown that it's not enough to stop abnormal behaviors reflective of boredom and stress.

In fur farms, animals are caged during their entire lives. Studies have shown that fur-farmed mink suffer from captivity frustration even after 70 generations.

One study published by the zoology department of the University of Oxford clearly suggested that mink kept in cages were enduring immense distress and anxiety.

Mink even after so many generations in captivity, still hear the call of the wild  confirmed the biologist Georgia Mason.

Another fundamental study concluded that enriched environment has no effect on animal welfare.

Enrichments were not sufficient to decrease or interrupt stereotypic behaviours

There is evidence that they still need to perform natural activities as it was specified in another study :

Farm mink still use water bassins for swimming volontarily, willingly and extensively although the animals are considered to be domesticated and this is often used as an argument that the behavior of wild mink can not be compared to the behavior of farmed mink. In 2017, a new study  carried out by the fur industry in Europe showed that, in contradiction to other studies, the  stereotypic behavior of mink was generally "low" with only 37% of animals showing bite marks after slaughter. It is alarming that 37% is considered low when in only one factory farm breeding about 12 000 mink, 37% means 4 400 animals having suffered. Taking this stat to a global level represents at least 37 millions of mink. 

Faux lasts a lifetime

Faux furs lasts a lifetime and stay looking fresh. You don't have to store it in energy wasteful storage systems. You can also re-use it or recycle it in other type of items.

Faux furs allow more versatility in design. Even though it is incredibly difficult to tell the difference between real and fake, faux fur is no longer trying to imitate animal skin. It stands on its own and real fur is now copying the faux fur universe. New technologies make it lustruous and softer than ever.

In today's version MODacrylic is used. This kind of pile that makes up much of faux fur is augmented with natural fibers like cotton with various silicones techniques, like mixing shrinkable and non-shrinkable fibers, as well as fine and coarse fibers to give more complexity to furs.

Read here how faux fur is made !

Creating links beetween communities and helping endangered species
We support the Furs For Life project. 

The aim of the furs for life project is to replace 80% of the use of leopard fur by the African Shembe church with faux replicas. With the help of DHL the world's leading logistic company thousands of faux leopard skins will be shipped to the Shembe church. Charles Brewer, managing director of DHL express said Panthera's initiative is fantastic and innovative - it respects human culture and traditions as well as the conservation of a magnificient animal. The NGO's spokesperson said By the end of the year, over 4 000 faux leopard skin will have been shipped by DHL for our projetc (...) that translates to over 2 000 leopards saved from poachers.

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