It is part of the "real" fur industry's marketing campaign to denigrate faux fur. In response we will provide stakeholders of the textile industry and fashion designers with another source of information.
All information spread here are documented by journalists with the goal to promote alternatives to factory farming. Information related here are reliable and have more value than studies commissioned by industrial groups. Indeed, most studies commissioned by industrials are brought to the general public with a bias.
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Do you want to know more about faux fur ? someone told you faux fur was worse for the environment than the real thing ? Think you've been misguided by some bloggers ? This is a reliable source of information.
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